People underestimate the power of social
media. Slowly but surely the fast paced, ever changing world of social media is
taking control of our lives. We are surrounded by it, every campaign has a
hashtag, every company has their own profiles. It is the quickest and easiest
way to get messages across, and it’s free. I believe the future of PR is in
social media.
Press releases are dying out; now it’s all
about social media news releases. Everything is online, soon enough we won’t
even need to call or email, it’ll all be done on social media. It has been
shown to every student that they need to have a Twitter account; Facebook,
LinkedIn, Blogs- and they’re just the basics. Then you’ve got Pinterest,
Instagram, Vine, Tumblr, Flickr, and YouTube. There is so much out there, so
many ways you can showcase your creativity and professionalism that you no longer
need paper CV’s.
It has become so powerful that companies
are now using social media to optimize their PR campaigns because they know
this will be a success. I will give you one example and by giving you three
words you will know exactly what I’m talking about... #DancePonyDance. This
campaign went viral all over social media platforms. It was viewed more than 5
million times on YouTube, had 863,958 Facebook shares and 22,584 Twitter shares;
all within two weeks.
The power of social media is increasing as
the day goes on, and not only for companies, but also individuals. The future
of PR is in social media and it isn’t going to stop here.
Liv x
Information about #DancePonyDance found from: http://www.adherecreative.com/blog/bid/152638/Top-10-Influential-Social-Media-Marketing-Campaigns-of-2013
Liv x
Information about #DancePonyDance found from: http://www.adherecreative.com/blog/bid/152638/Top-10-Influential-Social-Media-Marketing-Campaigns-of-2013
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